Lusta Hair isn’t only a enterprise to me; it’s a lifeline, a testomony to resilience, and proof that even our hardest struggles can pave the way in which for one thing lovely.
The Starting: My Journey By Hair Loss
I used to be 19 years previous after I first began noticing the modifications. At first, it was refined—extra hair strands on my pillow, further shedding within the bathe. However I bear in mind so clearly blowdrying my hair at some point and noticing that 50% of my hair was gone.
The prognosis was androgenic alopecia, a typical but usually devastating type of genetic hair loss. For me, it felt like my world had been turned the wrong way up.
At an age the place most individuals are discovering their confidence and constructing their sense of self, I used to be grappling with emotions of embarrassment, grief, and isolation. Hair loss isn’t only a bodily change—it seeps into your psychological well being, your relationships, and your skill to step out into the world together with your head held excessive.
I spent years desperately looking for options. I attempted each treatment I may discover: dietary supplements, costly remedies, weird ointments really helpful on boards—you identify it, I attempted it. However nothing labored. Each failed try left me feeling extra defeated, extra hopeless.
Discovering Hair Toppers: A Glimmer of Hope
In 2015, I stumbled throughout one thing I had by no means thought of earlier than: hair toppers. At first, it felt intimidating—what if it regarded faux? What if somebody seen? However the second I attempted one on, one thing shifted inside me.
Hair toppers weren’t nearly masking up my hair loss; they had been about reclaiming part of myself that I assumed was gone ceaselessly. They gave me again my confidence, my sense of fashion, and my skill to maneuver by means of the world with out continually worrying about how my hair regarded.
However one thing inside me wasn’t happy. I couldn’t shake the sensation that this world of different hair could possibly be higher. The merchandise could possibly be higher, the help programs stronger, and the conversations round hair loss extra open and trustworthy.
I didn’t simply wish to put on hair toppers—I needed to be concerned on this world. I needed to create one thing that actually helped ladies like me. And so, a seed was planted.
The Start of Lusta: From Bed room Ground to Massive Goals
The street from an thought to a enterprise isn’t glamorous, and my journey is not any exception. In 2019, I formally launched Lusta Hair—not from a shiny workplace or a flowery studio, however from my bed room flooring in my dad and mom’ home.
My “workplace” was a nook of my bed room, my “warehouse” was a pile of packing containers in my closet, and my “staff” consisted of 1 unimaginable workers member who believed in my imaginative and prescient simply as a lot as I did.
The early days of Lusta had been full of lengthy nights, numerous cups of espresso, and an limitless stream of trial and error. I used to be nonetheless working a day job, so my hours at Lusta had been often 7pm-2am. I spent years perfecting my designs—testing several types of hair, experimenting with cap constructions, and carrying my very own prototypes day after day to see how they held up.
Each piece of suggestions from clients grew to become a lesson. Each small success grew to become a spark of motivation. Slowly however certainly, Lusta started to develop.
The Progress of Lusta: Constructing a World Group
Phrase began to unfold about Lusta Hair—not simply due to the standard of our merchandise, however due to the guts behind our model. I wasn’t simply promoting hair toppers; I used to be constructing a neighborhood. I used to be creating an area the place ladies felt seen, heard, and supported.
From the very starting, Lusta has been about a lot greater than hair. It’s about confidence, connection, and giving ladies the instruments they should step into their energy.
Yearly, our staff grew. From one workers member to a close-knit staff of passionate people who share my imaginative and prescient. Orders started to pour in—not simply from Australia, however from each nook of the globe. Immediately, we now have clients in practically each nation on the earth.
But it surely’s not simply concerning the numbers. It’s concerning the tales. The emails I obtain from ladies who lastly really feel like themselves once more. The photographs shared in our neighborhood of glowing faces and joyful smiles. The braveness of shoppers who stepped out into the world carrying their topper or wig for the primary time.
Extra Than Hair: A Motion
One of the crucial extraordinary issues about Lusta is the sense of neighborhood that’s grown round it. With over 800,000 folks linked by means of social media, the Lusta household has develop into a spot of help, celebration, and vulnerability.
Ladies from all walks of life come collectively to share their tales, ask for recommendation, and cheer one another on. Hair loss, as soon as a deeply isolating expertise for thus many, has develop into a bridge that connects folks throughout continents and cultures.
At its core, Lusta Hair is about empowering ladies to stay their lives totally—with out disgrace, with out concern, and with an entire lot of confidence.
Trying Again, Transferring Ahead
Once I look again at these early days on my bed room flooring, I really feel a deep sense of gratitude. Gratitude for the ladies who trusted my imaginative and prescient, for the staff who helped convey Lusta to life, and for the teachings I’ve realized alongside the way in which.
However I’m additionally excited—excited for what’s subsequent. As a result of the Lusta journey is much from over.
Innovation, compassion, and a relentless drive to enhance proceed to gasoline every part we do. Whether or not it’s growing new designs, increasing our vary of merchandise, or discovering new methods to help the Lusta neighborhood, my staff and I stay dedicated to our mission.
The Coronary heart of Lusta
On the finish of the day, Lusta Hair isn’t nearly hair items—it’s about folks. It’s concerning the lady who lastly mentioned “sure” to a date as a result of she felt assured in her topper. It’s concerning the younger lady who regarded within the mirror and smiled at her reflection for the primary time in years. It’s concerning the mom, the sister, the most effective good friend who discovered a bit piece of herself once more.
My journey began with hair loss, nevertheless it’s develop into a lot greater than that. It’s a narrative of resilience, of braveness, and of the unimaginable issues that may occur when somebody dares to dream massive—even from a bed room flooring.
Your Story, Your Journey
Whether or not you’ve been a part of the Lusta household from the very starting otherwise you’re simply discovering us now, I would like you to know one factor: you belong right here.
Your journey issues. Your story issues. And no matter stage you’re at, Lusta is right here to stroll beside you—each step of the way in which.
Right here’s to the following chapter of the Lusta story. And right here’s to you ️
